Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that. John Battelle anytimechangedatum share on social
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over. John Battelle bulletcontrolday share on social
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics. John Battelle advertiseaveragebox share on social
Google likely never cared if Google+ 'won' as a competitor to Facebook (though if it did, that would have been a nice bonus). All that mattered, in the end, was whether Plus became the connective tissue between all of Google's formerly scattered services. And in a few short years, it's fair to say it has. John Battelle bonuscarecompetitor share on social
The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and of working together. John Battelle companycreateculture Change image and share on social
Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality. John Battelle buildclosedream Change image and share on social
Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies. John Battelle companyfilmindustry Change image and share on social
As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume. John Battelle consumecontentcreate share on social
In a world lit by data, street corners are painted with contextual information, automobiles can navigate autonomously, thermostats respond to patterns of activity, and retail outlets change as rapidly (and individually) as search results from Google. John Battelle activityautomobileautonomously share on social
An elaborate system of etiquette and social standards flowered around the home phone: how long a child might be allowed to stay on the phone, how late one could call without being impolite, and of course, the dread implications of a late night call which violated that norm. John Battelle allowcallchild share on social