John Battelle

We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.

I have friends of mine that are actors or singers, and they're the classic guys where, they're onstage, and they're like, 'Okay, the blonde in the third row, seat 24, bring her to my dressing room.' I've never, never taken advantage of that, I swear to God.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.