Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? Jef I. Richards advertisebabybreast Change image and share on social
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. Jef I. Richards accuracyadvertiseaspire share on social
Advertising is the 'wonder' in Wonder Bread. Jef I. Richards advertisebread Change image and share on social
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. Jef I. Richards advertiserchildcoin Change image and share on social
Creativity is an advertising agency's most valuable asset, because it is the rarest. Jef I. Richards advertiseagencyasset Change image and share on social
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. Jef I. Richards advertiseconsumerethically Change image and share on social
Advertising is speech. It's regulated because it's often effective speech. Jef I. Richards advertiseeffectiveregulate Change image and share on social
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. Jef I. Richards advertisebearcommercial Change image and share on social
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. Jef I. Richards addressadvertiserbig Change image and share on social
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. Jef I. Richards advertisebadfact Change image and share on social
