Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards advertiseartcall Change image and share on social
Advertising is the 'wonder' in Wonder Bread. Jef I. Richards advertisebread Change image and share on social
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. Jef I. Richards advertiserchildcoin Change image and share on social
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. Jef I. Richards advertiseconsumerethically Change image and share on social
Advertising is speech. It's regulated because it's often effective speech. Jef I. Richards advertiseeffectiveregulate Change image and share on social
Creativity is an advertising agency's most valuable asset, because it is the rarest. Jef I. Richards advertiseagencyasset Change image and share on social
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. Jef I. Richards advertisebearcommercial Change image and share on social
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. Jef I. Richards advertisebadfact Change image and share on social
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards advertisearomabook Change image and share on social
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it. Jef I. Richards commercialdefineobscenity Change image and share on social
