Creativity is an advertising agency's most valuable asset, because it is the rarest. Download Download Share on Facebook Share on Twitter Rotate quotes advertise agency asset
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards advertisearomabook Change image and share on social
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards advertiseartcall Change image and share on social
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. Jef I. Richards accuracyadvertiseaspire share on social
It's interesting that Swiss banks also hide their assets from the Swiss by using offshore bank structuring. Julian Assange assetbankhide Change image and share on social
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. Ryan Holmes advertisecreatedouble share on social
If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different. Peter York absolutelyagencyassume share on social
