Jef I. Richards

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

In 1973, the Supreme Court ruled that individual communities should set obscenity standards. Whenever a case is tried, it will be based on a community standard for that particular place.

We define ourselves as intelligent. That's odd, because we're doing the definition - We're creating our own definition and saying, 'We are intelligent!'

When I was 6, I saw a commercial that Jessica Simpson was in, and that was the first time I felt my little heart flutter.