The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards advertisearomabook Change image and share on social
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? Jef I. Richards candidatehonestlaw Change image and share on social
Advertising is totally unnecessary. Unless you hope to make money. Jef I. Richards advertisehopemake Change image and share on social
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. Jef I. Richards advertisebadembarrass Change image and share on social
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. Jef I. Richards advertisebelievebig Change image and share on social
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards advertiseartcall Change image and share on social
In advertising, sex sells. But only if you're selling sex. Jef I. Richards advertisesellsex Change image and share on social
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it. Jef I. Richards commercialdefineobscenity Change image and share on social
