If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. Download Download Share on Facebook Share on Twitter Rotate quotes advertise consumer ethically
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards advertisearomabook Change image and share on social
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. Jef I. Richards addressadvertiserbig Change image and share on social
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards advertiseartcall Change image and share on social
The big post-election story if Obama wins the presidency will be in the hands of the ethically embattled Democratic Gov. Rod Blagojevich. He's not very popular, and has a chance to use his power to appoint an Obama replacement as a step in the direction of political rehabilitation. Chuck Todd appointbigblagojevich share on social
The Audio Home Recording Act directly says that noncommercial copying by consumers is lawful. David Boies actaudioconsumer Change image and share on social
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. Ryan Holmes advertisecreatedouble share on social