My job as a pollster is to understand what really matters. Frank Luntz jobmatterpollster Change image and share on social
There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that. Frank Luntz educateexplainlemon Change image and share on social
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing. Frank Luntz caseemotionfact Change image and share on social
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. Frank Luntz bagcareceo share on social
Some people call it global warming; some people call it climate change. What is the difference? Frank Luntz callchangeclimate Change image and share on social
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz attachchangedeliver Change image and share on social
Sound science must be our guide in choosing which problems to tackle and how to approach them. Frank Luntz approachchooseguide Change image and share on social
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. Frank Luntz madpoliticianpunch Change image and share on social
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. Frank Luntz basedecidedress Change image and share on social
Politics is gut; commercials are gut. Frank Luntz commercialgutpolitic Change image and share on social
