My job as a pollster is to understand what really matters. Frank Luntz jobmatterpollster Change image and share on social
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. Frank Luntz imageissuematter Change image and share on social
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz attachchangedeliver Change image and share on social
Some people call it global warming; some people call it climate change. What is the difference? Frank Luntz callchangeclimate Change image and share on social
Traditional market researchers are cold and calculating and scientific. Frank Luntz calculatecoldmarket Change image and share on social
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. Frank Luntz awfulbusinesscase share on social
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean. Frank Luntz americabadbusiness share on social
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. Frank Luntz emotionemotionallove Change image and share on social
How I say it has as much of an impact on what people think of me as what I say. Frank Luntz impactpeople Change image and share on social
Politics is gut; commercials are gut. Frank Luntz commercialgutpolitic Change image and share on social
