My job as a pollster is to understand what really matters. Frank Luntz jobmatterpollster Change image and share on social
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. Frank Luntz imageissuematter Change image and share on social
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz attachchangedeliver Change image and share on social
There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that. Frank Luntz educateexplainlemon Change image and share on social
Some people call it global warming; some people call it climate change. What is the difference? Frank Luntz callchangeclimate Change image and share on social
Traditional market researchers are cold and calculating and scientific. Frank Luntz calculatecoldmarket Change image and share on social
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. Frank Luntz awfulbusinesscase share on social
I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. Frank Luntz bagcareceo share on social
There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear. Frank Luntz americanangercommunication share on social
Politics is gut; commercials are gut. Frank Luntz commercialgutpolitic Change image and share on social
