So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean. Frank Luntz americabadbusiness share on social
How I say it has as much of an impact on what people think of me as what I say. Frank Luntz impactpeople Change image and share on social
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest. Frank Luntz americandisregardhear Change image and share on social
I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz attachchangedeliver Change image and share on social
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. Frank Luntz emotionemotionallove Change image and share on social
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. Frank Luntz americabillchange share on social
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. Frank Luntz applycorporatehave Change image and share on social
My job as a pollster is to understand what really matters. Frank Luntz jobmatterpollster Change image and share on social
Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans. Frank Luntz americaneverydayexplain Change image and share on social
The way you communicate an idea is different than the way you communicate a product. Frank Luntz communicateideaproduct Change image and share on social
