So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean. Frank Luntz americabadbusiness share on social
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. Frank Luntz emotionemotionallove Change image and share on social
How I say it has as much of an impact on what people think of me as what I say. Frank Luntz impactpeople Change image and share on social
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest. Frank Luntz americandisregardhear Change image and share on social
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. Frank Luntz americabillchange share on social
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. Frank Luntz applycorporatehave Change image and share on social
Sound science must be our guide in choosing which problems to tackle and how to approach them. Frank Luntz approachchooseguide Change image and share on social
Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down. Frank Luntz applyburnconfuse share on social
We as Americans assume that big companies are bad, and big power companies are even worse. Frank Luntz americanassumebad Change image and share on social
There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty. Frank Luntz amountbigclient share on social
