Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans. Frank Luntz americaneverydayexplain Change image and share on social
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. Frank Luntz madpoliticianpunch Change image and share on social
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. Frank Luntz committeeeyehire Change image and share on social
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. Frank Luntz compelemotionallyfactually Change image and share on social
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. Frank Luntz challengemessengerparty Change image and share on social
Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. Frank Luntz communicationcomplementideology Change image and share on social
The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. Frank Luntz environmentfundamentalprism Change image and share on social
If you're a good numbers person, you're a bad language person. Frank Luntz badgoodlanguage Change image and share on social
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties. Frank Luntz clientfelthave share on social
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you. Frank Luntz changedeepeighty share on social
