I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. Frank Luntz attachchangedeliver Change image and share on social
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. Frank Luntz compelemotionallyfactually Change image and share on social
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest. Frank Luntz americandisregardhear Change image and share on social
We as Americans assume that big companies are bad, and big power companies are even worse. Frank Luntz americanassumebad Change image and share on social
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. Frank Luntz committeeeyehire Change image and share on social
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. Frank Luntz challengemessengerparty Change image and share on social
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. Frank Luntz advantageadvertisecorporation Change image and share on social
The way you communicate an idea is different than the way you communicate a product. Frank Luntz communicateideaproduct Change image and share on social
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. Frank Luntz imageissuematter Change image and share on social
If you're a good numbers person, you're a bad language person. Frank Luntz badgoodlanguage Change image and share on social
