Traditional market researchers are cold and calculating and scientific. Frank Luntz calculatecoldmarket Change image and share on social
There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties. Frank Luntz clientfelthave share on social
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do. Frank Luntz acceptablebringcandidate Change image and share on social
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen. Frank Luntz badcommunicationhave Change image and share on social
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed. Frank Luntz clientcorporationdiscipline Change image and share on social
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. Frank Luntz awfulbusinesscase share on social
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. Frank Luntz actualeducateelect Change image and share on social
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. Frank Luntz applycorporatehave Change image and share on social
