It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do. Frank Luntz acceptablebringcandidate Change image and share on social
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen. Frank Luntz badcommunicationhave Change image and share on social
The way you communicate an idea is different than the way you communicate a product. Frank Luntz communicateideaproduct Change image and share on social
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing. Frank Luntz caseemotionfact Change image and share on social
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. Frank Luntz basedecidedress Change image and share on social
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. Frank Luntz actualeducateelect Change image and share on social
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed. Frank Luntz clientcorporationdiscipline Change image and share on social
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. Frank Luntz advantageadvertisecorporation Change image and share on social
