Frank Luntz

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

When you first come into Parliament, it's a daunting place because you feel you've so much to learn. Once you've been re-elected, you feel much more confident. It just gives you a bit of a boost.

The Lebanese people voted this time for change. So they are not satisfied with the actual situation. They want to see a new government. They want to see a new vision.

Most detective story readers are an educated audience and know there are only a certain number of plots. The interest lies in what the writer does with them.