Frank Luntz

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

Some people call it global warming; some people call it climate change. What is the difference?

Most detective story readers are an educated audience and know there are only a certain number of plots. The interest lies in what the writer does with them.

When you first come into Parliament, it's a daunting place because you feel you've so much to learn. Once you've been re-elected, you feel much more confident. It just gives you a bit of a boost.

The Lebanese people voted this time for change. So they are not satisfied with the actual situation. They want to see a new government. They want to see a new vision.