The SAT is not perfect. We all know smart, knowledgeable people who do badly on standardized tests. But neither is it useless. SAT scores do measure both specific knowledge and valuable thinking skills. Virginia Postrel badlyknowledgeknowledgeable share on social
Science is about exploring the unknown and cannot offer guarantees. Virginia Postrel exploreguaranteeoffer Change image and share on social
Average Americans order nonfat decaf iced vanilla lattes at Starbucks and choose from 1,500 drawer pulls at The Great Indoors. Amazon gives every town a bookstore with 2 million titles, while Netflix promises 35,000 different movies on DVD. Choice is everywhere - liberating to some, but to others, a new source of stress. Virginia Postrel 000amazonamerican share on social
Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea. Virginia Postrel americancityidea Change image and share on social
The impulse for personal adornment is hard to stamp out. Virginia Postrel adornmenthardimpulse Change image and share on social
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there. Virginia Postrel appearconsumerdesire share on social
We know we need bosses and deadlines to help us get work done. But sometimes we can also use an external push to make us have a good time. In both cases, our future self will appreciate the help. Virginia Postrel bosscasedeadline Change image and share on social
When credit is cheaper to use and easier to arrange, people do use more of it. Virginia Postrel arrangecheapcredit Change image and share on social
When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's 'Just do it' ads were teaching young people to break the rules. Virginia Postrel americanbuffybusiness share on social
European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion. Virginia Postrel battlebeginchange share on social