With its fluctuating forms and needless decoration, fashion epitomizes the supposedly unproductive waste that inspired 20th-century technocrats to dream of central planning. It exists for no good reason. But that's practically a definition of art. Virginia Postrel 20thartcentral share on social
Rich people in poor places want to show off their wealth. And their less affluent counterparts feel pressure to fake it, at least in public. Nobody wants the stigma of being thought poor. Virginia Postrel affluentcounterpartfake Change image and share on social
The Dallas model, prominent in the South and Southwest, sees a growing population as a sign of urban health. Cities liberally permit housing construction to accommodate new residents. The Los Angeles model, common on the West Coast and in the Northeast Corridor, discourages growth by limiting new housing. Virginia Postrel angelescitycoast share on social
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force. Virginia Postrel advertisercoerciveconsumer Change image and share on social
As a general rule, durable-goods production tends to be the most volatile sector of the economy. Since people usually have a stock of durables in use, when times get tight, they put off new purchases. What seem like small cutbacks to the end buyer translate into big swings for the producer. Virginia Postrel bigbuyercutback share on social
At the basic consumer level, the profusion of fonts appeals to a culture that celebrates expressive individualism. Virginia Postrel appealbasiccelebrate Change image and share on social
Habituation is indeed a fact of human psychology. That's one reason we like novelty, including different cuts of jeans. Virginia Postrel cutfacthabituation Change image and share on social
The United States government approaches patient choice in medication as Singapore does free speech: its pronouncements sound reasonable and tolerant until you threaten its prerogatives. Virginia Postrel approachchoicefree Change image and share on social
Scientists appear most often in horror movies. Through childlike curiosity or God-defying hubris, they unleash destructive forces they can't control - 'Forbidden Planet's Monsters of the Id. Virginia Postrel childlikecontrolcuriosity Change image and share on social
The definition of an 'operating system' is bound to evolve with customer demands and technological possibilities. Virginia Postrel bindcustomerdefinition Change image and share on social