Cosmetics makers have always sold 'hope in a jar' - creams and potions that promise youth, beauty, sex appeal, and even love for the women who use them. Virginia Postrel appealbeautycosmetic Change image and share on social
Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion. Virginia Postrel advertiseamericanapply share on social
Dialysis does not make patients well. It simply postpones their deaths. Virginia Postrel deathdialysismake Change image and share on social
The whole point of movie glamour was - and is - escape. Virginia Postrel escapeglamourmovie Change image and share on social
Rich people in poor places want to show off their wealth. And their less affluent counterparts feel pressure to fake it, at least in public. Nobody wants the stigma of being thought poor. Virginia Postrel affluentcounterpartfake Change image and share on social
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force. Virginia Postrel advertisercoerciveconsumer Change image and share on social
With its fluctuating forms and needless decoration, fashion epitomizes the supposedly unproductive waste that inspired 20th-century technocrats to dream of central planning. It exists for no good reason. But that's practically a definition of art. Virginia Postrel 20thartcentral share on social
At the basic consumer level, the profusion of fonts appeals to a culture that celebrates expressive individualism. Virginia Postrel appealbasiccelebrate Change image and share on social
The United States government approaches patient choice in medication as Singapore does free speech: its pronouncements sound reasonable and tolerant until you threaten its prerogatives. Virginia Postrel approachchoicefree Change image and share on social
What makes a loft authentic isn't its layout or its history but its ability to give people a true home - a dwelling that reflects their personalities and aspirations, including their dreams of urbanity. Virginia Postrel abilityaspirationauthentic share on social