Top 136 Quotes by Virginia Postrel

Fit experts envision a future in which you'd carry your body scan in your cell phone or on a thumb drive, using the data to order clothes online or find them in stores. But who's going to pay for all those scanners, which cost about $35,000 each, and the staff to run them?

We've gone from a world in which Starbucks set a cutting-edge standard for mass-market design to a world in which Starbucks establishes the bare minimum. If your establishment can't come up with an original look, customers expect at least some sleek wood fixtures, nicely upholstered chairs, and faux-Murano glass pendant lights.

Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.

Glamour invites us to live in a different world. It has to simultaneously be mysterious, a little bit distant - that's why, often in these glamour shots, the person is not looking at the audience, it's why sunglasses are glamorous - but also not so far above us that we can't identify with the person.

Barack Obama has brought glamour back to American politics - not the faux glamour-by-association of campaigning with movie stars or sailing with the Kennedys, but the real thing. The candidate himself is glamorous. Audiences project onto him the personal qualities and political positions they want in a president.

Chains do more than bargain down prices from suppliers or divide fixed costs across a lot of units. They rapidly spread economic discovery - the scarce and costly knowledge of what retail concepts and operational innovations actually work.

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

The innovative process is a fragile one, dependent on a complex, often messy interplay of imagination, competition, and exchange. Curbing new ideas hurts not only individual creators but the audience for which they create and the posterity that inherits their legacy.