Brands must become architects of community. Download Download Share on Facebook Share on Twitter Rotate quotes architect brand community
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. Simon Mainwaring brandchallengechange Change image and share on social
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. Simon Mainwaring brandcommunicateconsistently Change image and share on social
The leverage and influence social media gives citizens are rapidly spreading into the business world. Simon Mainwaring businesscitizeninfluence Change image and share on social
Though builders may build, in the main they follow the plans of architects. Teachers teach, but they must have a text. Politicians govern, but only upon the flow of commentary that raises them up or casts them down. Mark Helprin architectbuildbuilder share on social
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make. John McKinley branddecisionlitmus Change image and share on social
There are severe limitations on civil rights. In the international arena, Iran is turning into an isolated country, and the international community is becoming more hostile toward it. Moshe Katsav arenacivilcommunity Change image and share on social
