Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form. Paul Rand aestheticcomputercontent Change image and share on social
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate. Paul Rand asymmetrycommunicatecomputer share on social
I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me. Paul Rand absencechangeclarity share on social
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process. Paul Rand abilityaestheticcommunication share on social
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients. Paul Rand abstractarrangementcolor share on social
In the Orthodox religion, you don't draw the human figure. It's against the rules. Paul Rand drawfigurehuman Change image and share on social
Ideas do not need to be esoteric to be original or exciting. Paul Rand esotericexcitidea Change image and share on social
Simplicity is not the goal. It is the by-product of a good idea and modest expectations. Paul Rand expectationgoalgood Change image and share on social
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting. Paul Rand designerfitidea Change image and share on social
