I was too practical to want to be a painter. Paul Rand painterpractical Change image and share on social
You can't criticize geometry. It's never wrong. Paul Rand criticizegeometrywrong Change image and share on social
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well. Paul Rand aestheticartistcommittee share on social
Simplicity is not the goal. It is the by-product of a good idea and modest expectations. Paul Rand expectationgoalgood Change image and share on social
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process. Paul Rand abilityaestheticcommunication share on social
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. Paul Rand adaptabilitydependdistinctiveness Change image and share on social
Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant. Paul Rand abstractaestheticcomply share on social
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form. Paul Rand aestheticcomputercontent Change image and share on social