To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. Paul Rand addamuseassemble share on social
Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed. Paul Rand arrowartistartistic share on social
I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism. Paul Rand asceticismcalligraphyhandwriting Change image and share on social
I was too practical to want to be a painter. Paul Rand painterpractical Change image and share on social
You can't criticize geometry. It's never wrong. Paul Rand criticizegeometrywrong Change image and share on social
A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived. Paul Rand consequencehabitinherit Change image and share on social
If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong. Paul Rand architecturecarrycave share on social
I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer. Paul Rand climatedesignereducation Change image and share on social
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind. Paul Rand adjustarrangementasymmetric share on social
