Paul Rand

The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Rotate quotes
adaptability  depend  distinctiveness  

These are some quotes by American author Paul Rand Designer, who lived between August 15, 1914 and November 26, 1996.