As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. Nick Woodman advantagebootstrapbootstrapping Change image and share on social
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. Nick Woodman accomplishbrandbuild share on social
Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. Nick Woodman camerafootagegood share on social
Automobiles are dangerous as all get-out. Nick Woodman automobiledangerous Change image and share on social
Keeping people fired up starts with having a really clear vision for what the company is aiming to do. Nick Woodman aimclearcompany Change image and share on social
People don't go buy GoPro for the thing; they buy it for what the thing does. Nick Woodman buygopropeople Change image and share on social
GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' Nick Woodman activecapturefun Change image and share on social
What makes 4K so interesting is it captures lifelike cinema-quality video. Nick Woodman capturecinemainterest Change image and share on social
Smartphones are always in your pocket. They're about reactive capture. Nick Woodman capturepocketreactive Change image and share on social
To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. Nick Woodman backdaygopro Change image and share on social
