I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. Nick Woodman earlyevenlate Change image and share on social
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. Nick Woodman activeauthenticbeginning share on social
The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. Nick Woodman baddragfire Change image and share on social
A smartphone is great for when one person is documenting another thing or another person doing something. Nick Woodman documentgreatperson Change image and share on social
Losing other people's money was terrible. Nick Woodman losemoneypeople Change image and share on social
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. Nick Woodman conduitgopromarkete Change image and share on social
YouTube didn't really start to hit its stride until 2006. Nick Woodman hitstartstride Change image and share on social
The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. Nick Woodman communicateenableexpress Change image and share on social
I learned that most people buy based on emotion, not on a rational breakdown of the product or service. Nick Woodman basebreakdownbuy Change image and share on social
I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. Nick Woodman businessdadgrow Change image and share on social