I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. Nick Woodman accomplishbrandbuild share on social
One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. Nick Woodman dadearlyeli Change image and share on social
People use GoPros to capture the experiences they are passionate about. Nick Woodman captureexperiencegopros Change image and share on social
I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. Nick Woodman drinkfocuslot Change image and share on social
I still drink a couple of Red Bulls every day. Nick Woodman bullcoupleday Change image and share on social
If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. Nick Woodman athleticbullchoose Change image and share on social
I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. Nick Woodman horriblesalesmansell Change image and share on social
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. Nick Woodman conduitgopromarkete Change image and share on social
When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. Nick Woodman backdecisiondifficult share on social
