Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. Nick Woodman approachbootstrappingbusiness share on social
I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. Nick Woodman agobadcool Change image and share on social
A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. Nick Woodman breakconceptcreate Change image and share on social
One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. Nick Woodman dadearlyeli Change image and share on social
At a certain point, the services that you build around the hardware become more important than the hardware itself. Nick Woodman buildhardwareimportant Change image and share on social
I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. Nick Woodman beginbusinesscheck share on social
People use GoPros to capture the experiences they are passionate about. Nick Woodman captureexperiencegopros Change image and share on social
Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. Nick Woodman bookcharactercommercialize Change image and share on social
I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. Nick Woodman drinkfocuslot Change image and share on social
To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. Nick Woodman backdaygopro Change image and share on social
