Nick Woodman

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.

As a kid, I always idolized entrepreneurs. I thought they were cool people in the way that I thought basketball players were cool people. It's cool that some people get paid to dunk basketballs, but I'm not one of those people.

When you get up into the crown of a redwood tree, you lose sight of the ground entirely. You also lose sight of the sky. And you're in a lost world. You're in an undiscovered, unexplored ecosystem, somewhere between Heaven and Earth, filled with forms of life, not all of which have been given names by scientists yet.