Jonathan Ive

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

I don't write directly on to the computer because I don't think well facing forward with fingers on a keyboard. I think better looking down holding a pen. And the concentration quotient of pen and paper is higher than when I'm moving words around on screen.