Jonathan Ive

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

Personally, I like to juice up several different kinds of fruit and vegetables - which may include various combinations of bananas, red bell peppers, apples, carrots, celery, broccoli, spinach, parsley, tomatoes, cucumbers, etc.

If you're in pop music, you've got to deal with the changing of the guard every few years. By the time the '70s arrived, I was well aware of the cyclical nature of the game. Pop music is a creature of the moment; it thrives on the mood of its time. Either you hook into that or you're not going to be part of it.