Jonathan Ive

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

The goal of a life free of dysphoria is a snare and a delusion. A better goal is of good commerce with the world. Authentic happiness, astonishingly, can occur even in the presence of authentic sadness.

To ask questions can become the laziest and wobbliest occupation of a mind, but when you must yourself answer the problem that you have posed, you will meditate your question with care and frame it with precision.