Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating. Jonathan Ive collaboratecollaborationdirection Change image and share on social
I think subconsciously people are remarkably discerning. I think that they can sense care. Jonathan Ive carediscernpeople Change image and share on social
The benefit of hindsight is we only really talk about those things that did work out. Jonathan Ive benefithindsighttalk Change image and share on social
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. Jonathan Ive alternativepointrational Change image and share on social
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. Jonathan Ive applebeautifullycompletely Change image and share on social
The nature of having ideas and creativity is incredibly inspiring. Jonathan Ive creativityideaincredibly Change image and share on social
Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making. Jonathan Ive drawenjoygrow Change image and share on social
There are 9 rejected ideas for every idea that works. Jonathan Ive idearejectwork Change image and share on social
One person's car is another person's scenery. Jonathan Ive carpersonscenery Change image and share on social
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. Jonathan Ive createexclusivefragile share on social
