I think subconsciously people are remarkably discerning. I think that they can sense care. Jonathan Ive carediscernpeople Change image and share on social
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. Jonathan Ive applebeautifullycompletely Change image and share on social
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. Jonathan Ive assumeassumptioncare Change image and share on social
There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. Jonathan Ive applebarbedbasically share on social
So much of my background is about making: physically doing it myself. Jonathan Ive backgroundmakephysically Change image and share on social
There are 9 rejected ideas for every idea that works. Jonathan Ive idearejectwork Change image and share on social
One person's car is another person's scenery. Jonathan Ive carpersonscenery Change image and share on social
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. Jonathan Ive advantagebadcad share on social
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. Jonathan Ive actualcaredescribe Change image and share on social
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. Jonathan Ive developinevitableleave Change image and share on social
