Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. Jonathan Ive applebeautifullycompletely Change image and share on social
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. Jonathan Ive britishculturedescribe Change image and share on social
The nature of having ideas and creativity is incredibly inspiring. Jonathan Ive creativityideaincredibly Change image and share on social
Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making. Jonathan Ive drawenjoygrow Change image and share on social
There are 9 rejected ideas for every idea that works. Jonathan Ive idearejectwork Change image and share on social
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture. Jonathan Ive authenticcarecouture Change image and share on social
I feel that it's lovely when, as a user, you're not aware of the complexity. Jonathan Ive awarecomplexityfeel Change image and share on social
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. Jonathan Ive designleavesmall Change image and share on social
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products. Jonathan Ive absolutelyappleexcite share on social
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. Jonathan Ive developinevitableleave Change image and share on social
