It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. Jonathan Ive advantagebadcad share on social
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. Jonathan Ive assumeassumptioncare Change image and share on social
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to. Jonathan Ive agendumcavecorporate share on social
There is beauty when something works and it works intuitively. Jonathan Ive beautyintuitivelywork Change image and share on social
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. Jonathan Ive agendumcorporateeasy Change image and share on social
Manufactured objects testify to who made them; they describe values. Jonathan Ive describemakemanufacture Change image and share on social
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. Jonathan Ive designleavesmall Change image and share on social
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. Jonathan Ive createexclusivefragile share on social
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. Jonathan Ive alternativepointrational Change image and share on social