Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making. Jonathan Ive awaredesignhigh Change image and share on social
It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. Jonathan Ive findgreatlove Change image and share on social
'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing. Jonathan Ive designword Change image and share on social
You learn a lot about vital corporations through non-vital corporations. Jonathan Ive corporationlearnlot Change image and share on social
There's no learning without trying lots of ideas and failing lots of times. Jonathan Ive failidealearn Change image and share on social
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. Jonathan Ive agendumcorporateeasy Change image and share on social
When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. Jonathan Ive copyfamilyhome share on social
So much of my background is about making: physically doing it myself. Jonathan Ive backgroundmakephysically Change image and share on social
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. Jonathan Ive createexclusivefragile share on social