Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making. Jonathan Ive awaredesignhigh Change image and share on social
Our goal is simple objects, objects that you can't imagine any other way. Jonathan Ive goalimagineobject Change image and share on social
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next. Jonathan Ive dwellfiguregood Change image and share on social
With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential. Jonathan Ive attributebeliefcharacteristic share on social
The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?' Jonathan Ive aspirefocusminute share on social
The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. Jonathan Ive broadlycopiouslydismiss Change image and share on social
'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing. Jonathan Ive designword Change image and share on social
The benefit of hindsight is we only really talk about those things that did work out. Jonathan Ive benefithindsighttalk Change image and share on social
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. Jonathan Ive beardesignfind Change image and share on social
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. Jonathan Ive alternativepointrational Change image and share on social