Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! Jonathan Ive assumebadblame Change image and share on social
Our goal is simple objects, objects that you can't imagine any other way. Jonathan Ive goalimagineobject Change image and share on social
Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making. Jonathan Ive awaredesignhigh Change image and share on social
You learn a lot about vital corporations through non-vital corporations. Jonathan Ive corporationlearnlot Change image and share on social
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. Jonathan Ive beardesignfind Change image and share on social
It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. Jonathan Ive findgreatlove Change image and share on social
The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. Jonathan Ive broadlycopiouslydismiss Change image and share on social
Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating. Jonathan Ive collaboratecollaborationdirection Change image and share on social
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. Jonathan Ive developinevitableleave Change image and share on social
