I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. Jonathan Ive actualcaredescribe Change image and share on social
I think subconsciously people are remarkably discerning. I think that they can sense care. Jonathan Ive carediscernpeople Change image and share on social
You cannot disconnect the form from the material - the material informs the form. Jonathan Ive disconnectforminform Change image and share on social
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. Jonathan Ive appledesignfundamental share on social
Perhaps I'd like to design cars, but I don't think I'd be much good at it. Jonathan Ive cardesigngood Change image and share on social
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch. Jonathan Ive applecapabilitycompare Change image and share on social
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. Jonathan Ive easygenuinelyhard Change image and share on social
If something is not good enough, stop doing it. Jonathan Ive goodstop Change image and share on social
It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. Jonathan Ive findgreatlove Change image and share on social
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. Jonathan Ive alternativepointrational Change image and share on social