If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. Jonathan Ive buycarelessnessexpect Change image and share on social
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. Jonathan Ive applebringdesign Change image and share on social
I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself. Jonathan Ive directlydrawimportant Change image and share on social
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. Jonathan Ive appledesigndesigner share on social
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. Jonathan Ive easygenuinelyhard Change image and share on social
I think a beautiful product that doesn't work very well is ugly. Jonathan Ive beautifulproductugly Change image and share on social
People's interest is in the product, not in its authorship. Jonathan Ive authorshipinterestpeople Change image and share on social
Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. Jonathan Ive definedevelopform Change image and share on social
You cannot disconnect the form from the material - the material informs the form. Jonathan Ive disconnectforminform Change image and share on social
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. Jonathan Ive developinevitableleave Change image and share on social
