I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. Jonathan Ive actualcaredescribe Change image and share on social
I think subconsciously people are remarkably discerning. I think that they can sense care. Jonathan Ive carediscernpeople Change image and share on social
You cannot disconnect the form from the material - the material informs the form. Jonathan Ive disconnectforminform Change image and share on social
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. Jonathan Ive appledesignfundamental share on social
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch. Jonathan Ive applecapabilitycompare Change image and share on social
If something is not good enough, stop doing it. Jonathan Ive goodstop Change image and share on social
Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making. Jonathan Ive awaredesignhigh Change image and share on social
Our goal is simple objects, objects that you can't imagine any other way. Jonathan Ive goalimagineobject Change image and share on social
With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential. Jonathan Ive attributebeliefcharacteristic share on social
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. Jonathan Ive developinevitableleave Change image and share on social