It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. Jonathan Ive assumeassumptioncare Change image and share on social
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. Jonathan Ive easygenuinelyhard Change image and share on social
The iPhone was broadly dismissed. The iPod was broadly dismissed. The iPad was probably more copiously written off as a large iPod. Jonathan Ive broadlycopiouslydismiss Change image and share on social
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. Jonathan Ive actualcaredescribe Change image and share on social
People's interest is in the product, not in its authorship. Jonathan Ive authorshipinterestpeople Change image and share on social
Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. Jonathan Ive definedevelopform Change image and share on social
You cannot disconnect the form from the material - the material informs the form. Jonathan Ive disconnectforminform Change image and share on social
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch. Jonathan Ive applecapabilitycompare Change image and share on social
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple. Jonathan Ive absenceclutterconsequence share on social
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people. Jonathan Ive createexclusivefragile share on social
