John Quelch

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

It's funny that I got to do 'On the Road' because the thing that had the biggest impact on me growing up was reading books. I was very inspired by the book and this spirit of Dean Moriarty and how envious we all are of somebody who can be that carefree.

I always just wanted to write and maybe direct. I'm really only interested in that. And yet the business that I'm in has forced me into being a salesman - that's the last thing that 17-year-old me would imagine I'd end up being. I'm uncomfortable trying to sell anything, but that's what you're doing every time you walk into a pitch.