There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platform policies. John Battelle beholdenbuilddomain share on social
I have done a pretty good job of partitioning my life digitally, posting utterances and stories that I'm happy to share with anyone on Twitter, leaving a few sparse comments and 'Likes' on Facebook (I'm not a huge user of the service, I'll be honest), and sending any number of photos to thousands of 'followers' on Instagram and Tumblr. John Battelle commentdigitallyfacebook share on social
'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the millions of blogs, community and service sites where passionate individuals 'hang out' with like-minded folks. This is where shared content is often created. John Battelle blogcommunitycontent share on social
Call it a hunch, but I sense that many of us are not entirely comfortable with a world in which every single thing we buy creates a cloud of data. I'd like to have an option to not have a record of how much I tipped, or what I bought at 1:08 A.M. at a corner market in New York City. John Battelle buycallcity share on social
I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end of my freshman year - almost 20 years ago - I was on an IBM PC. Then, in 1984, I found the Mac, and I never looked back. John Battelle adultagoback share on social
There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather live in a world where you can export the data from your son's football helmet to a new app that monitors force and impact against a cohort of high school players around the country? John Battelle appapplianceclthe share on social
Prior to email, our private correspondence was secured by a government institution called the postal service. Today, we trust AOL, Microsoft, Yahoo, Facebook, or Gmail with our private utterances. John Battelle aolcallcorrespondence Change image and share on social
Google Now supplants the need to open an app by surfacing cards - cards that magically turn into just the information you need, when you need it - without having to go to an app to get it. John Battelle appcardgoogle Change image and share on social
Google likely never cared if Google+ 'won' as a competitor to Facebook (though if it did, that would have been a nice bonus). All that mattered, in the end, was whether Plus became the connective tissue between all of Google's formerly scattered services. And in a few short years, it's fair to say it has. John Battelle bonuscarecompetitor share on social
When it broke out in the mid 1990s, the web was society's first at-scale digital artifact. It spread in orders of ten, first thousands, then millions, then hundreds of millions of pages - and on it went, to the billions it now encompasses. John Battelle 1990sartifactbillion share on social