If you think people are dumb, you'll spend a lifetime doing dumb work. George Lois dumblifetimepeople Change image and share on social
When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do. George Lois advertiseambitiouschange share on social
Great advertising, in and of itself, becomes a benefit of the product. George Lois advertisebenefitgreat Change image and share on social
The whole area of creativity is constipated and frightened. George Lois areaconstipatecreativity Change image and share on social
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind. George Lois artblowcourage Change image and share on social
When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture. George Lois americancelebritycover share on social
What Apple did for technology is brilliant, but they didn't do nothin' for our economy. George Lois applebrillianteconomy Change image and share on social
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it. George Lois brightgreatincredibly Change image and share on social
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer. George Lois computercreativitydesigner Change image and share on social
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. George Lois brillianthaveinnovative Change image and share on social
