From the time I was three or four years old, I drew all the time. Drew all the time, every second. George Lois drawtimeyear Change image and share on social
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising. George Lois advertiseepitomegreat Change image and share on social
If you think people are dumb, you'll spend a lifetime doing dumb work. George Lois dumblifetimepeople Change image and share on social
When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do. George Lois advertiseambitiouschange share on social
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after. George Lois advertisecaredemographic Change image and share on social
Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity. George Lois busycreativitytalk Change image and share on social
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act. George Lois actcatchconcern Change image and share on social
When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before. George Lois artclasshand share on social
I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect. George Lois artistblockbreak share on social
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond. George Lois gottagreatimage Change image and share on social