I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. George Lois advertisebadbernbach share on social
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking. George Lois blurbcacophonycreativity share on social
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator. George Lois bigcommunicatordesign Change image and share on social
When you create advertising, always start with the words. George Lois advertisecreatestart Change image and share on social
A truly great magazine cover surprises, even shocks, and connects in a nano-second. George Lois connectcovergreat Change image and share on social
From the time I was three or four years old, I drew all the time. Drew all the time, every second. George Lois drawtimeyear Change image and share on social
To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.' George Lois advertisecarchange share on social
If you think people are dumb, you'll spend a lifetime doing dumb work. George Lois dumblifetimepeople Change image and share on social
When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do. George Lois advertiseambitiouschange share on social
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. George Lois advertiseattitudebrand Change image and share on social
