To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.' George Lois advertisecarchange share on social
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way. George Lois createdynamicexcit share on social
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. George Lois advertisebadbernbach share on social
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking. George Lois blurbcacophonycreativity share on social
The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous. George Lois actcreativedefeat share on social
Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful. George Lois badclientcreative share on social
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator. George Lois bigcommunicatordesign Change image and share on social
When you create advertising, always start with the words. George Lois advertisecreatestart Change image and share on social
A truly great magazine cover surprises, even shocks, and connects in a nano-second. George Lois connectcovergreat Change image and share on social
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. George Lois advertiseattitudebrand Change image and share on social