Great advertising, in and of itself, becomes a benefit of the product. Download Download Share on Facebook Share on Twitter Rotate quotes advertise benefit great
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction. George Lois creativedirectionfact share on social
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind. George Lois centralcustodiandeep Change image and share on social
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution. George Lois brillianthaveinnovative Change image and share on social
Well, I actually wrote her a letter a couple of days ago congratulating her. The tone I tried to convey in the letter is, look, you are a part of a great American historical process. Bruce Babbitt agoamericancongratulate Change image and share on social
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. Ryan Holmes advertisecreatedouble share on social
Having a Congress with a more diverse educational and professional background would serve the country well. And given the budget challenges facing America today, we might benefit from a few more cold, calculating problem solvers, and fewer courtroom impresarios. John Sununu americabackgroundbenefit share on social
