When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before. George Lois artclasshand share on social
If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising. George Lois advertiseepitomegreat Change image and share on social
'Mad Men' is nothing more than the fulfillment of every possible stereotype of the early 1960s bundled up nicely to convince consumers that the sort of morally repugnant behavior exhibited by its characters - with one-night-stands and excessive consumption of Cutty Sark and Lucky Strikes - is glamorous and 'vintage.' George Lois 1960sbehaviorbundle share on social
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea! George Lois billionbrandclient Change image and share on social
People say I'm the original Don Draper. I'm not Don Draper. George Lois dondraperoriginal Change image and share on social
I look in the mirror, and I work with the brightest person I know. George Lois brightmirrorperson Change image and share on social
There's no such thing as a cautious creative. George Lois cautiouscreativething Change image and share on social
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone. George Lois advertisebasicallycreativity Change image and share on social
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act. George Lois actcatchconcern Change image and share on social
With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are. George Lois advertisebackchair share on social