Frank Luntz

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

It's an ear job, not an eye job.

In the Armed Services Committee, we endeavored to put forth proposals that would help alleviate some of that stress, both for the troops and for their families.

I decided to set out to prove that you could make a reasonable living building for the poor using recycled materials and only hiring unskilled labor.