Frank Luntz

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

Well, I actually wrote her a letter a couple of days ago congratulating her. The tone I tried to convey in the letter is, look, you are a part of a great American historical process.

I always dreamed of writing in an orchestral context. But when you finish a piece, you want to hear it. So we played everything with Phish.

For an Italian peasant a telegram from anywhere is a wondrous thing; and a cable from the terrestrial paradise of America is not lightly to be disregarded.