We expert teachers know that motivation and emotional impact are what matter. Donald Norman emotionalexpertimpact Change image and share on social
Everyday people are not very good designers. Donald Norman designereverydaygood Change image and share on social
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. Donald Norman basicallycommunicatedescription Change image and share on social
I believe that robots should only have faces if they truly need them. Donald Norman facerobot Change image and share on social
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman decidemeasurablemeasure Change image and share on social
You won't catch me giving clear lectures. Donald Norman catchcleargive Change image and share on social
Beauty and brains, pleasure and usability - they should go hand in hand. Donald Norman beautybrainhand Change image and share on social
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. Donald Norman designdisabilityinvariably Change image and share on social
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. Donald Norman devicefreeinformation Change image and share on social
