I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman decidemeasurablemeasure Change image and share on social
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. Donald Norman appleboxhave Change image and share on social
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. Donald Norman devicefreeinformation Change image and share on social
User-centered design means working with your users all throughout the project. Donald Norman centerdesignmean Change image and share on social
To me, error analysis is the sweet spot for improvement. Donald Norman analysiserrorimprovement Change image and share on social
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. Donald Norman designdisabilityinvariably Change image and share on social
So what does a good teacher do? Create tension - but just the right amount. Donald Norman amountcreategood Change image and share on social
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. Donald Norman emotionimportantovercome Change image and share on social
