I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. Donald Norman appleboxhave Change image and share on social
Readers always seem to think that the author has some control over the design of their books. Donald Norman authorbookcontrol Change image and share on social
In my opinion, no single design is apt to be optimal for everyone. Donald Norman aptdesignopinion Change image and share on social
To me, error analysis is the sweet spot for improvement. Donald Norman analysiserrorimprovement Change image and share on social
User-centered design means working with your users all throughout the project. Donald Norman centerdesignmean Change image and share on social
So what does a good teacher do? Create tension - but just the right amount. Donald Norman amountcreategood Change image and share on social
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment? Donald Norman bigdegradedesign Change image and share on social
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. Donald Norman emotionimportantovercome Change image and share on social
