Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. Donald Norman applebigotcritique Change image and share on social
As for all those mistakes I make - they are on purpose - to teach you how to deal with them. Donald Norman dealmakemistake Change image and share on social
You won't catch me giving clear lectures. Donald Norman catchcleargive Change image and share on social
Beauty and brains, pleasure and usability - they should go hand in hand. Donald Norman beautybrainhand Change image and share on social
I prefer design by experts - by people who know what they are doing. Donald Norman designexpertpeople Change image and share on social
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. Donald Norman casedesigneasy Change image and share on social
If you think the products don't match what you want from a product, don't buy it. Donald Norman buymatchproduct Change image and share on social
Knowing how people will use something is essential. Donald Norman essentialknowpeople Change image and share on social
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. Donald Norman applebatterycompromise Change image and share on social
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman decidemeasurablemeasure Change image and share on social
