Top 28 Quotes by Donald Norman

If you think the products don't match what you want from a product, don't buy it.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Knowing how people will use something is essential.

I prefer design by experts - by people who know what they are doing.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Market segmentation s a natural result of the vast differences among people.