A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment? Donald Norman bigdegradedesign Change image and share on social
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. Donald Norman applebigotcritique Change image and share on social
You won't catch me giving clear lectures. Donald Norman catchcleargive Change image and share on social
Readers always seem to think that the author has some control over the design of their books. Donald Norman authorbookcontrol Change image and share on social
Beauty and brains, pleasure and usability - they should go hand in hand. Donald Norman beautybrainhand Change image and share on social
I prefer design by experts - by people who know what they are doing. Donald Norman designexpertpeople Change image and share on social
Knowing how people will use something is essential. Donald Norman essentialknowpeople Change image and share on social
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. Donald Norman casedesigneasy Change image and share on social
If you think the products don't match what you want from a product, don't buy it. Donald Norman buymatchproduct Change image and share on social
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Donald Norman decidemeasurablemeasure Change image and share on social