There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention. Sendhil Mullainathan attentioncontrolfuture share on social
January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken. Sendhil Mullainathan behavioralbreakcontrol share on social
Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their only scarce resource. They are also short on bandwidth. By bandwidth I mean basic cognitive resources - psychologists call them working memory and executive control - that we use in nearly every activity. Sendhil Mullainathan activityassumebandwidth share on social
Things that price at $4.99 sell very differently than things that price at $5. Sendhil Mullainathan differentlypricesell Change image and share on social
It's hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread. Sendhil Mullainathan empathizehardpeople share on social
We ought to arrange calendars as we arrange art on our walls and ask: how does this task fit next to the surrounding ones? Sendhil Mullainathan arrangeartcalendar Change image and share on social
Task switching is hard because we do not control what is on our mind. Despite our efforts, the original task continues to occupy our mental bandwidth. Although we can control where our time goes, we cannot fully control how our bandwidth is allocated. Sendhil Mullainathan allocatebandwidthcontinue share on social
It is safe to say that when people are short on cash, they might be less productive at work, be worse parents, and have less self-control. Sendhil Mullainathan badlycashcontrol Change image and share on social
A few drugs - such as beta-blockers, statins and glycogen control medications - have proved very effective at managing hypertension, heart disease, diabetes and strokes. Most insurance plans charge something for them. Why not make drugs like these free? Not for everyone, but just the groups for whom they are provably effective. Sendhil Mullainathan betablockercharge share on social
The problem with data is that it says a lot, but it also says nothing. 'Big data' is terrific, but it's usually thin. To understand why something is happening, we have to engage in both forensics and guess work. Sendhil Mullainathan bigdatumengage share on social