January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken. Sendhil Mullainathan behavioralbreakcontrol share on social
Things that price at $4.99 sell very differently than things that price at $5. Sendhil Mullainathan differentlypricesell Change image and share on social
It's hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread. Sendhil Mullainathan empathizehardpeople share on social
If women's choices - such as taking time off to rear children - make them less productive in the economy, does adolescent boys' behavior in school make them even less so, because they are missing the educational potential of their formative years? Sendhil Mullainathan adolescentbehaviorboy share on social
We ought to arrange calendars as we arrange art on our walls and ask: how does this task fit next to the surrounding ones? Sendhil Mullainathan arrangeartcalendar Change image and share on social
Task switching is hard because we do not control what is on our mind. Despite our efforts, the original task continues to occupy our mental bandwidth. Although we can control where our time goes, we cannot fully control how our bandwidth is allocated. Sendhil Mullainathan allocatebandwidthcontinue share on social
It is safe to say that when people are short on cash, they might be less productive at work, be worse parents, and have less self-control. Sendhil Mullainathan badlycashcontrol Change image and share on social
Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a five-minute walk to another meeting, 30 minutes at that meeting and then 10 minutes debriefing. Oh, and maybe a quick phone call on the walk to that meeting. The busy are expert at dissection: that's how they make it all fit. Sendhil Mullainathan busycallcut share on social
The ability to save automatically is among the most powerful tools available to us. Sendhil Mullainathan abilityautomaticallypowerful Change image and share on social
There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention. Sendhil Mullainathan attentioncontrolfuture share on social