Things that price at $4.99 sell very differently than things that price at $5. Sendhil Mullainathan differentlypricesell Change image and share on social
January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year's resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken. Sendhil Mullainathan behavioralbreakcontrol share on social
People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even when you're not buying, it's staring you in the face. Psychologists call this 'salience.' Sendhil Mullainathan buycallface share on social
Time can be dissected easily: an hour can be cut up in many ways. Fifteen minutes on this memo, a five-minute walk to another meeting, 30 minutes at that meeting and then 10 minutes debriefing. Oh, and maybe a quick phone call on the walk to that meeting. The busy are expert at dissection: that's how they make it all fit. Sendhil Mullainathan busycallcut share on social
It's hard to get people to empathize with the poor. You can get some people to sympathize with the poor, but to empathize is actually very hard, because most people are not poor. I realized that scarcity gives you a thread. Sendhil Mullainathan empathizehardpeople share on social
The scarcity trap captures this notion we see again and again in many domains. When people have very little, they undertake behaviors that maintain or reinforce their future disadvantage. If you have very little, you often behave in such a way so that you'll have little in the future. Sendhil Mullainathan behavebehaviorcapture share on social
Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their only scarce resource. They are also short on bandwidth. By bandwidth I mean basic cognitive resources - psychologists call them working memory and executive control - that we use in nearly every activity. Sendhil Mullainathan activityassumebandwidth share on social
We ought to arrange calendars as we arrange art on our walls and ask: how does this task fit next to the surrounding ones? Sendhil Mullainathan arrangeartcalendar Change image and share on social
We should try to ensure that everyone has a fair opportunity to find a great life. It's a quest that will require political will and ingenious policies. President Obama's proposed expansion of the earned-income tax credit goes in this direction, but we need more. Sendhil Mullainathan creditdirectionearn share on social
There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention. Sendhil Mullainathan attentioncontrolfuture share on social