The amount of resources we put in are disparate. We put billions of dollars into fuel-efficient technologies. How much are we putting into energy behavior change in a credible, systematic, testing way? Sendhil Mullainathan amountbehaviorbillion share on social
As a researcher, every once in a while you encounter something a little disconcerting. And this is something that changes your understanding of the world around you, and teaches you that you're very wrong about something that you really believed firmly in. Sendhil Mullainathan believedisconcertencounter share on social
People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even when you're not buying, it's staring you in the face. Psychologists call this 'salience.' Sendhil Mullainathan buycallface share on social
Our soft hearts are what tell us that, whatever the circumstances of birth, everyone must be given opportunities to do well. Sendhil Mullainathan birthcircumstanceheart Change image and share on social
If someone who is poor says, 'I may not have much money, but for me, what's really important is to have a good television so my family can enjoy and watch,' we should be a little careful and recognize that just like we all have individual liberty to make the choices we want, that we not judge too much on that. Sendhil Mullainathan carefulchoiceenjoy share on social
It's 2014, and women are still paid less than men. Does this suggest that a gender pay gap is an unfortunately permanent fixture? Will it still be with us in 50 years? I would predict yes. But by that point, it will be men who will be earning less than women. Sendhil Mullainathan earnfixturegap share on social
For somebody for whom they're going to buy a certain amount of gas irrespective of the price, should they really spend so much time thinking about the price of gas? It doesn't affect anything they do. Sendhil Mullainathan affectamountbuy Change image and share on social
We should try to ensure that everyone has a fair opportunity to find a great life. It's a quest that will require political will and ingenious policies. President Obama's proposed expansion of the earned-income tax credit goes in this direction, but we need more. Sendhil Mullainathan creditdirectionearn share on social
If you go and stop people at a supermarket and ask them for their receipt and say, 'Hey how much did you just spend?' middle class shoppers have no idea. The poor know what they just spent. Sendhil Mullainathan classheyidea Change image and share on social
I worry about growing income inequality. But I worry even more that the discussion is too narrowly focused. I worry that our outrage at the top 1 percent is distracting us from the problem that we should really care about: how to create opportunities and ensure a reasonable standard of living for the bottom 20 percent. Sendhil Mullainathan bottomcarecreate share on social