The ability to save automatically is among the most powerful tools available to us. Sendhil Mullainathan abilityautomaticallypowerful Change image and share on social
The scarcity trap captures this notion we see again and again in many domains. When people have very little, they undertake behaviors that maintain or reinforce their future disadvantage. If you have very little, you often behave in such a way so that you'll have little in the future. Sendhil Mullainathan behavebehaviorcapture share on social
You and I can be busy, and we take a vacation from work. You can't take a break from being poor. You can't say, 'Hey I've had enough of worrying about money, I'm just going to be rich for a couple of weeks until I've recovered.' Sendhil Mullainathan breakbusycouple share on social
One cost, for the lonely: If you want to be interesting, the one thing you shouldn't do is really focus on the fact that 'I want this person to like me.' That's going to make you very uninteresting. But the lonely, they just can't help but focus on that. Sendhil Mullainathan costfactfocus share on social
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign. Sendhil Mullainathan bitecampaigncaveat share on social
Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In some experiments, bilingual speakers are asked to read out numbers, first in one language and then midway in another language. They often stumble at the switch, taking many tries before they hit their stride again. Sendhil Mullainathan askbilingualeasy share on social
People will often take an interesting experimental study which has been done in the world, perhaps at small scale, and then it's touted as some big solution. Sendhil Mullainathan bigexperimentalinterest Change image and share on social
If women's choices - such as taking time off to rear children - make them less productive in the economy, does adolescent boys' behavior in school make them even less so, because they are missing the educational potential of their formative years? Sendhil Mullainathan adolescentbehaviorboy share on social
Organizations talk about spending their lives firefighting - dealing with the next problem without having the bandwidth to deal with what is down the pipeline. I think most of the poor have that problem. Sendhil Mullainathan bandwidthdealfirefight share on social
The problem with data is that it says a lot, but it also says nothing. 'Big data' is terrific, but it's usually thin. To understand why something is happening, we have to engage in both forensics and guess work. Sendhil Mullainathan bigdatumengage share on social