For somebody for whom they're going to buy a certain amount of gas irrespective of the price, should they really spend so much time thinking about the price of gas? It doesn't affect anything they do. Sendhil Mullainathan affectamountbuy Change image and share on social
The ability to save automatically is among the most powerful tools available to us. Sendhil Mullainathan abilityautomaticallypowerful Change image and share on social
If someone who is poor says, 'I may not have much money, but for me, what's really important is to have a good television so my family can enjoy and watch,' we should be a little careful and recognize that just like we all have individual liberty to make the choices we want, that we not judge too much on that. Sendhil Mullainathan carefulchoiceenjoy share on social
The problem with data is that it says a lot, but it also says nothing. 'Big data' is terrific, but it's usually thin. To understand why something is happening, we have to engage in both forensics and guess work. Sendhil Mullainathan bigdatumengage share on social
The amount of resources we put in are disparate. We put billions of dollars into fuel-efficient technologies. How much are we putting into energy behavior change in a credible, systematic, testing way? Sendhil Mullainathan amountbehaviorbillion share on social
If you have urgent current expenses to cover, then future priorities like college and retirement fall off your radar because they are simply less pressing. Scarcity of attention prevents us from seeing what's really important. The psychology of scarcity engrosses us in only our present needs. Sendhil Mullainathan attentioncollegecover share on social
If women's choices - such as taking time off to rear children - make them less productive in the economy, does adolescent boys' behavior in school make them even less so, because they are missing the educational potential of their formative years? Sendhil Mullainathan adolescentbehaviorboy share on social
One cost, for the lonely: If you want to be interesting, the one thing you shouldn't do is really focus on the fact that 'I want this person to like me.' That's going to make you very uninteresting. But the lonely, they just can't help but focus on that. Sendhil Mullainathan costfactfocus share on social
You and I can be busy, and we take a vacation from work. You can't take a break from being poor. You can't say, 'Hey I've had enough of worrying about money, I'm just going to be rich for a couple of weeks until I've recovered.' Sendhil Mullainathan breakbusycouple share on social
There's a popular image of people who don't save for the future as lacking in self-control. But the reason saving is so hard has less to do with self-control and more to do with a scarcity of attention. Sendhil Mullainathan attentioncontrolfuture share on social