Even when a man and a woman perform equally well in a task - say, solving math problems - men are more willing to enter competitions based on that task. Men also show less risk aversion. Sendhil Mullainathan aversionbasecompetition Change image and share on social
If you have urgent current expenses to cover, then future priorities like college and retirement fall off your radar because they are simply less pressing. Scarcity of attention prevents us from seeing what's really important. The psychology of scarcity engrosses us in only our present needs. Sendhil Mullainathan attentioncollegecover share on social
Web searching and cellphone use both flourish in the wee hours. Before the dawn of the web, I would stay up watching television. But there is something soporific about television: I would often nod off. Not so when I'm online. As technologies expand, these problems may only worsen. Sendhil Mullainathan cellphonedawnexpand share on social
Faced with a time shortage, we squeeze tasks into the nooks and crannies of our calendar, leaving less and less time to switch between them. As a result, we become less and less productive exactly when we need to be most productive. Sendhil Mullainathan calendarcrannyface share on social
You can get pictures into what people are sort of thinking about others. Just go onto Google and type 'Why are Indians' and then look for the autocomplete. Sendhil Mullainathan autocompletegoogleindian Change image and share on social
Maybe poverty is a special case of something else. That something else is 'scarcity,' and anyone who has the experience of 'having very little' experiences the same psychology. Sendhil Mullainathan caseexperiencepoverty Change image and share on social
No one would say, 'Hey, I think this medicine works, go ahead and use it.' We have testing, we go to the lab, we try it again, we have refinement. But you know what we do on the last mile? 'Oh, this is a good idea. People will like this. Let's put it out there.' Sendhil Mullainathan aheadgoodhey share on social
Our outrage at inequality is primal. But primal emotions are not always noble ones. Of course, when I see a colleague receive some award, I covet it. But this is not me at my best, and these are not the feelings we would instill and promote in our children. Sendhil Mullainathan awardchildcolleague share on social
If you send out one coupon with a deadline of a week and another that must be used within the next month, you end up having more redemptions with the one week deadline. It's really amazing. With the month deadline you have four times as much time, but people tend to say they'll use it in a few weeks' time and then they don't do it. Sendhil Mullainathan amazecoupondeadline share on social
Eat better or work out more, and you'll see the benefits weeks, months or years down the road. Sleep more, and you'll see the benefits tomorrow. Sendhil Mullainathan benefiteatmonth Change image and share on social