Scott Weiss

At the core, coaching authenticity is complicated - some might say impossible. Telling someone to be authentic sounds pretty low calorie, especially to a founder plowing through a list of product and operational goals. But it's important.

One of the rookie mistakes first-time entrepreneurs often make is to be too guarded about their idea - in fact, many will actually spend their first $25,000 on patent lawyers without ever fully vetting their product.

My vision for G.O.O.D. Music is just carrying on with the tradition of putting out high-quality music, high-quality art. G.O.O.D. Music is entrenched in the culture of hip-hop. It's entrenched in the culture, period.