Scott Weiss

At the core, coaching authenticity is complicated - some might say impossible. Telling someone to be authentic sounds pretty low calorie, especially to a founder plowing through a list of product and operational goals. But it's important.

One of the rookie mistakes first-time entrepreneurs often make is to be too guarded about their idea - in fact, many will actually spend their first $25,000 on patent lawyers without ever fully vetting their product.

It's about giving the people what they want. So many people have told me that they've made love to my records so what I've delivered this time is an album about sex. Pretty much every song has that theme. Straight no chasers, it's booty music!